Visionaire Lighting today announced the promotion of Larry Branam to Chief Operating Officer.

Mr. Branam’s primary responsibility is to lead the daily operation and assist in the continued growth of the company.

Bryan Fried, President & Chief Executive Officer, noted “Larry Branam has been a linchpin of Visionaire’s growth since first arriving, not long after our doors opened. Mr. Branam, with more than 40 years in the lighting business, has been a key force in shaping the direction of the company. In his new role, he will be pivotal in the continuing formation of our growing business strategy. Visionaire’s management, as well as our Board of Directors are eager for his leadership, to help move the company into the future.”

Mr. Branam joined the company in 2003 as Executive Vice President, Sales and Marketing, positioning Visionaire Lighting to become a leading high-performance outdoor lighting manufacturer offering the highest quality of customized client service.

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